Our story
UOOYAA was created in Shanghai in 2013 to break down the boundaries between high fashion and street culture.
Today, UOOYAA has over 100 stores in China’s key cities and is available to buy across the world through our online store.
“There is no shortage of clothes in this world, but the world lacks fun and interesting clothes.”
About us
We are a creative fashion brand full of fun and unpredictability.
We create unconventional clothes for unconventional people.
Our designs
Our designs adopt a bold and more diverse design
approach than general, full of contrasting colours , textures
and styles.
We believe clothes should express who you are and each
season, we only produce a limited run of each garment so
we can continue to appeal to the independently minded.
“We want our clothes to inspire a life of fun”