“There is no shortage of clothes in this world, but the world lacks fun and interesting clothes.”

About us

We are a creative fashion brand full of fun and unpredictability.

We create unconventional clothes for unconventional people.

Our story

UOOYAA was created in Shanghai in 2013 to break down the boundaries between high fashion and street culture.

Today, UOOYAA has over 100 stores in China’s key cities and is available to buy across the world through our online store.

Our designs

Our designs adopt a bold and more diverse design approach than general, full of contrasting colours , textures and styles.

We believe clothes should express who you are and each season, we only produce a limited run of each garment so we can continue to appeal to the independently minded.

“We want our clothes to inspire a life of fun”

Our shows