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UOOYAA x PLAYBOY

Strictly speaking, the philosophy of PLAYBOY lies is the idea of"relaxing fully and thinking carefully". So, who is a typical PLAYBOY? He is most likely to be successful, a university professor, anengineer, or a boldly thinking businessman who places no limit on his own sense of ambition. A man will be referred to as a PLAYBOY if he actively seeks out fun,if he enjoys work and life a little too much and avoids difficult situations at all costs!

BE STRONG, FOCUSED AND DETERMINED

This definition and the philosophy behind PLAYBOY is the approach to life which UOOYAA has always popularised:  actively enjoy an exciting life and always remain an independent thinker.  UOOYAA has applied this same thinking to their sports collection in this new season. Sports should be a fun way to enjoy life.  There is a joy in moving our bodies and girls who insist on playing sports tend to be strong, focussed and determined.

GAMES CAN TAKE PLACE ANYWHERE!

To create a colourful, playful style, the sports series of UOOYAA X PLAYBOY consists mainly of fun t-shirts, loose hoodies and casual coats. Instead of only being seen in gyms, this range of sports clothing demands be seen on the streets, as the collection integrates attractive colour matching with some design elements inspired by retro school uniforms. Focusing on a casual and comfortable design pattern, this collection can also be worn to the office, as let’s face it, games can take place anywhere!

UOOYAA x PLAYBOY

The designers have adopted the naughty bunny head of PLAYBOY as the main graphic element and placed it in various unexpected forms. Combined with some of UOOYAA’s signature features such as leopard print, asymmetric stitching, and stylish diamond-ironing, these two brands have added radiance and beauty to one another through their intrinsic design elements.