Shero

Spring Summer 2020

See the show

Photographer: Nick Yang / Stylist: KINGKANG / Makeup: Kearo / Hair: Yanzi / Model:Tian Peixin / Producer: LUMA STUDIO

In the Spring Summer Collection 2020, UOOYAA examines the she-power.

Moving beyond outdated conversations about gender, this Collection celebrates our unique traits and does not ask for compromise. Like Mulan or Joan of Arc, Shero is fearless and vulnerable. There is no longer a need to choose between pretty and powerful. Whatever she is, she chases discovery and for her dedication to exploration, she is worthy of our praise.

UOOYAA’s Spring Summer to Pre-Fall 20 is born from the innovation that results from tension. Eighties retro, the sport playing field, racing drivers and female warriors all collide with unexpected harmony in fabrics with bold textures and colours, underpinning the playfulness that has become the UOOYAA trademark.

The fun spirit of UOOYAA is found in soft, fine-knits reminiscent of volleyball sportwear highlighting feminine power and traditional Chinese tunic suit for men, featuring curve adjustments and embellishments.

The season of the SHERO represents freedom, full of hope and energy that drives us all to realise our authenticity without compromise.