Beijing Youth

Fall Winter 2018


Photographer: Wang Wei / Stylist: Jiang Meiyun / Makeup: Bozi / Hair: Seani / Model: milky, Xu Xiaoqian, Zhang Yiqian, Liuliu, Chen Moxuan / Producer: shanshan lumastudio

Inspired by 90s subculture depicted in the movie, Beijing Bastards by Director Yuan Zhang, the UOOYAA Fall Winter 2018 Collection adopts the witty, self-mocking tone of the overly confident Beijing youth that the film examines as well as their style – ostentatious prints, a love of brand, clashing colours and metallic fabrics.

Most importantly, though, they were motivated to enjoy their lives to the fullest without worrying about the opinions of others. They were the pioneers of social revolutions and for this collection, UOOYAA recreates the rebellious exuberance found in the generation of Beijing Youth.