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Our favourite street looks

An #uooyaagirl is anyone with a free spirit, an open mind, and a playful attitude.

She's keen to explore everything creative, fun, and independent.

Here are some of our favourite girls and their street looks.

UOOYAA GIRL #4

STRIKE A POSE. How to pretend to be shy when you secretly love being snapped.

UOOYAA GIRL #3

CITY SLICKER.  How to rock rooftops, skylines, streets, stairways, and even supermarkets!

UOOYAA GIRL #2

SHINE. What you look like when you’re having a great day, and everything feels right with the world.

UOOYAA GIRL #1

FREE-SPIRITED. OPEN-MINDED. UNCONVENTIONAL. Our original UOOYAA GIRL line-up.