UOOYAA x PLAYBOY

The philosophy of PLAYBOY lies in the idea of "relaxing fully and thinking carefully". This definition is the approach that UOOYAA has likewise popularised: to actively enjoy an exciting life and to remain an independent thinker. UOOYAA has applied this same ethos to their new season sports collection, which looks as stylish on the streets as it does in the gym.

Infused with the characteristics of the UOOYAA Girl – strong, focussed and determined – and the Playboy brand – mischievous, fun and playful - this collection is inspired by retro school uniforms and uses the iconic Playboy bunny as the main graphic. Focusing on a casual and comfortable design pattern, this collection can also be worn to the office as, let’s face it, games can take place anywhere!

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