In this season's works, UOOYAA has once again given new attention and significance to pragmatism clothing. Each item is defined by its own logo, and it is made with ingenious craftsmanship and handcraft. And in the form of illustrations, the neatly cut lines are displayed, the special texture is emphasized in the swing and outline, and the aesthetic images of each other are throbbed, giving each other new ideas, showing the reality, and seeking integration.

We had a fantasy, a fantasy about a group of people living in an “imagined future” and chose to restart tomorrow when they had the opportunity to go back in time to rebuild the future. The theme concept of UOOYAA 2021 AW does not merely reflect the prosperity of our present civilization but also questioning the stated facts of the present.

UOOYAA 2021AW launched an imaginary dimension where the current civilization been reborn. You can assume the dimension is a movie without a protagonist or an industrialized stage where a huge triangle installation been placed in the centre to metaphor its stable system. It also symbolizes the harmonious bond between nature, technology, and society's development.

In here, no standard resolution has been fitted between the future and the past, technology and nature, religion and indulgence... yet everything is reconstructed... Hence, we need to reconsider guarding the liberty order that has been formed moderately on the basis of faith, in which the ritual's continuation serves as the prerequisite for social development, and during that process, we should be alert to all the radical ideas and changes that are based on a perfect and ideal technological society.

In terms of the visual display, UOOYAA got its attractiveness from self-imagination and the conflict within it. The maintains the simplicity of aesthetic elegance sense and the urbanized amusing. The black, neat, cold, and futuristic silhouettes combined with functional, ethnic patterns, plant dyes, classic rainbows and other symbolic elements drive the dialogue between the past and the future to its peak. It also boosts the enjoyment of UOOYAA's to the extreme in its New-era.

Now, if you were given a chance to restart the future, which time would you travel to? What are your worries about the present world? Also, what would your imaginary future be?

Welcome to the reborn world of UOOYAA.

This collection is a reinvention of a golden era, the 80s and 90s. You didn’t have to live through them to appreciate them, and UOOYAA pays homage to these wonderous decades in this new collection which features acid wash jackets, shoulder pads, jumpsuits with bows, sequin embroidery and more. The mix of different fabrics cut into classic silhouettes, and accessories such as a crystal chain necklace, pearl strap, and kiss lock clutch pocket add to the vintage feel of the season.

The collection is named after a famous song - ‘Next Stop Tin Hau’ by the famous Cantopop duo Twins who grew up in this era. Tin Hau means ‘diva’ and we want every UOOYAA Girl to meet and embrace their inner diva when wearing this collection.

For generations, the topic of the future has compelled us. Our life today is born from endless imagination, crystallised by creativity and invention. When we envisage our future, we base our predictions on what we know today. We expect that our future world will be exactly as we surmise it to be.

And yet, the only true prediction we can make is that the future is never certain. We may dream and invent and conceive of a world to come but we must also cherish our present.

For UOOYAA’s Fall Winter 2020 Collection, we have realized a future that forms from our current reality and pays homage to our present – the unique transitional phase we find ourselves in where tradition meets technology.

We have imagined a future in an un-futuristic way, taking inspiration from a modest farm in the countryside; homes in a historic southern town decorated with antiques; children’s toys belonging to those that will become the architects of our future; and the traces of technology that are woven through each of these scenes.

Our daily lives bring together this juxtaposition as retired elders mix with city professionals, fashionistas mingle with firefighters and at the centre, the UOOYAA Girl – our female warrior who fights for her authenticity, her independence, her future. She is open-minded, she cares for her natural world and her limits go as far as her imagination takes her.

In the Spring Summer Collection 2020, UOOYAA examines the she-power.

Moving beyond outdated conversations about gender, this Collection celebrates our unique traits and does not ask for compromise. Like Mulan or Joan of Arc, Shero is fearless and vulnerable. There is no longer a need to choose between pretty and powerful. Whatever she is, she chases discovery and for her dedication to exploration, she is worthy of our praise.

UOOYAA’s Spring Summer to Pre-Fall 20 is born from the innovation that results from tension. Eighties retro, the sport playing field, racing drivers and female warriors all collide with unexpected harmony in fabrics with bold textures and colours, underpinning the playfulness that has become the UOOYAA trademark.

The fun spirit of UOOYAA is found in soft, fine-knits reminiscent of volleyball sportwear highlighting feminine power and traditional Chinese tunic suit for men, featuring curve adjustments and embellishments.

The season of the SHERO represents freedom, full of hope and energy that drives us all to realise our authenticity without compromise.

We always say that reality is magical. Yes, not only that, sometimes reality is
more magical than magic, so that we often cannot tell what is magic and what is
reality.

Therefore, this season, UOOYAA simply made a magical and realistic theme - "Monster
Inbreak". Under the contrast between the real and simple real-life scenes
and the exaggerated and grotesque monsters, a wonderful chemical reaction is
produced. These monsters seem to be more adapted to human life than human
beings. For real human beings, getting along with monsters is an ordinary and
quiet daily life.

UOOYAA 2019FW, just like this magical and realistic story, is full of extremely
discordant sense of harmony everywhere. Conflict and strength are still the key
words of UOOYAA. Exquisite and clean formal suits and funny monster patterns,
Chinese tunic suits and punks, Chinese double-breasted mandarin jackets and
monster jacquard fabrics... Heroes and cute, gorgeous, and street, very serious
and very undeserved, very old and very future, consistent UOOYAA attitude, a
brand-new storyline, constitutes the 2019 new season of autumn and winter LOOK.
Oh, I almost forgot, this season UOOYAA and Ultraman have carried out a
cross-border cooperation, adding a little positive energy to the magical
reality. #UOOYAA X ULTRAMAN#

Chinatown is a city within a city, bustling streets with fireworks,
sandwiched between high-rise buildings, with a wonderful sense of conflict.
There is never a shortage of stories here, and you can easily read the history
of overseas struggles of Chinese people, but we are not inspiring, and we want
to talk about the group of small people in Chinatown who are eye-catching.

They may have gone overseas at a very young age, working in very low-level jobs, slowly
adapting to the impact of two different cultures, and combining Chinese and
Western styles for themselves. From the perspective of mainstream culture, they
are not advanced at all, but we think they are Very fashionable, self-contained
style, bold mix and match of bright colors and prints, wearing a plaid suit and
matching a fleece hat, the feeling is like "serious random matching",
creating a new style Mess with violent aesthetics.

UOOYAA's 2019SS is inspired by these old guys and the Chinatown they live in, which is a
place where Chinese and Western cultures collide violently. The key to 19SS
clothing is this strong sense of cultural conflict. The retro striped Polo
shirt is boldly interpreted with a cheongsam collar and a slanted placket with
buckles. The designer also inspired Bruce Lee, a legendary figure with a
conflict between Chinese and Western cultures. series of clothing. This
season's prints feature Chinese-style retro silk scarf prints, interspersed
with American-style funny comics and Chinatown gangster violence aesthetic
elements as highlights, and use UOOYAA's consistent splicing and deconstruction
techniques to break, reassemble and blend, forming a new season of 2019SS LOOK.